Investing

How do you pick a good investment adviser?

Financial planning and investing don’t have to be hard – you just need the right support. Use these handy tips to find an investment adviser that can help you make (and save) serious money.

How do I choose an investment adviser?

Navigating the landscape of financial planning and investing can sometimes feel like an uphill battle. One of the crucial decisions you’ll need to make is choosing an investment adviser. The process, while seemingly daunting, can be simplified if you know the right questions to ask. In this article we take an in-depth look at eight critical questions that will help guide your decision making process.

What is the adviser’s investment philosophy?

The foundation of any financial adviser-client relationship is understanding the adviser’s investment philosophy. This philosophy is a guiding principle that shapes their approach to investing your money. They should be able to articulate their investment strategy clearly and explain why they adopt this particular approach. The strategy should resonate with your personal financial objectives and your worldview. This understanding creates a shared vision and fosters better communication throughout your partnership.

What is their past performance like?

The second question to consider revolves around the adviser’s track record. Past performance isn’t a guarantee of future results, but it does give you an indication of how effectively they manage investments. Don’t hesitate to ask, “What is your track record?” A reliable adviser will be transparent, providing you with a clear view of their historical performance. To better gauge their effectiveness, compare their returns to the performance of a comparable risk index fund over the long-term. This comparison will give you a benchmark to measure against, helping you assess whether their management style aligns with your risk tolerance and growth expectations.

How does the adviser get paid?

Understanding how your adviser is remunerated is a third critical consideration. The question is simple, yet vital: “How do you get paid?” This is not a trivial question, as the remuneration model can influence the kind of recommendations the adviser makes. For example, advisers who earn commissions on certain investment products may have an incentive to recommend those products, regardless of whether they’re the best fit for your goals. Choosing an adviser paid directly by you – also known as a fee-only adviser – can often ensure that your wealth growth remains their primary focus, reducing potential conflicts of interest.

What is the difference between a financial adviser and an investment adviser?

As you delve into the process of choosing an adviser, you may come across terms like “financial adviser” and “investment adviser”. Understanding the difference between the two can be crucial to making an informed choice. Put simply, a financial adviser offers a wide array of services, including financial planning, insurance and sometimes investment advice. Investment advisers specialise in providing advice on securities like shares, bonds and managed funds. Your choice will depend on your specific financial needs and the level of expertise you require.

What are important factors to consider when choosing an investment adviser?

Many elements are important when selecting an investment adviser. Still, one critical factor is ensuring their investment philosophy aligns with your financial goals. It’s about finding a partnership that goes beyond mere transactions. Also, their track record should demonstrate a consistent ability to deliver returns that align with your risk tolerance. Additionally, transparency in their fee structure is vital to ensure you know what you’re paying for and how it impacts your overall returns.

“The foundation of any financial adviser-client relationship is understanding the adviser’s investment philosophy.

What makes a good investment adviser?

An essential characteristic of a good investment adviser is their dedication to making your money work hard for you. They should provide guidance on how to navigate today’s rising interest rate environment to achieve better returns. They should be able to steer you towards a suitable investment portfolio that aligns with your risk tolerance and investment horizon.

Do they offer diversification?

Diversification is a key principle in any investment strategy. A competent adviser should consistently review your portfolio, ensuring you have balanced exposure to a variety of asset classes, reducing your risk profile. This strategy is particularly crucial during volatile market periods, where a well-diversified portfolio can provide some level of protection against substantial losses.

What fees – hidden and unhidden – do they charge?

An adviser’s transparency about fees is a significant factor when choosing an investment adviser. The costs associated with your investments, including brokerage fees, adviser fees, platform fees and fund fees, can significantly impact your net returns. Therefore, it’s crucial to understand all these costs upfront. An adviser committed to your best interests should strive to keep costs low, especially in an environment where returns are harder to come by.

Can they justify the investments they recommend?

If your adviser recommends active investments, they should be able to provide sound reasoning and evidence to support their choice. Remember, active investments often come with higher fees and require consistent monitoring, so they should be able to demonstrate why these investments would potentially outperform others.

What is their unique edge?

Lastly, a crucial question to ask is what sets your adviser or their recommended fund manager apart from others. If they can’t clearly define their unique advantage or the specific skills they bring to the table (i.e. their edge), it might be a sign that they aren’t the right fit for you.

These eight questions serve as a guide in the process of choosing the right investment adviser. They’ll help ensure your investments align with your financial goals consistently. Don’t forget that an effective financial strategy requires regular reassessments, adjustments and open dialogue with your adviser. Your financial journey is a marathon, not a sprint and finding the right partner can make all the difference.

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  • Chris Brycki

    Founder and CEO

    Chris has over 25 years of investment experience and spent most of his early career as a Portfolio Manager at UBS. Chris has been a member of the ASIC Digital Advisory Committee and volunteers as a member of the Investment Committee for the NSW Cancer Council. He holds a Bachelor of Commerce (Accounting/Finance Co-op Scholarship) from UNSW.


Founder and CEO

Chris has over 25 years of investment experience and spent most of his early career as a Portfolio Manager at UBS. Chris has been a member of the ASIC Digital Advisory Committee and volunteers as a member of the Investment Committee for the NSW Cancer Council. He holds a Bachelor of Commerce (Accounting/Finance Co-op Scholarship) from UNSW.

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