Investing

Is a volatile market really a stock picker’s market?

Volatile markets often lead to claims of a “stock picker’s market.” But do the facts support it?

Every time markets swing, some investors claim it’s a stock picker’s market. But is stock picking really the best investment strategy in volatile markets, or does diversification win out?

In this article, we explore what this phrase actually means, what the data shows about stock pickers during volatile times, and why diversification may still be the most effective approach for long-term investors.

What is a “Stock Picker’s Market”?

This buzzword gets thrown around when markets are volatile or when some stocks are outperforming others. The idea is that investors can take advantage of these swings to cherry-pick the winners and experience the best returns.

But here’s the issue: most people, even professional fund managers, struggle to consistently pick winners, especially in turbulent markets.

Active stock picking vs passive diversified investing

Here’s a side-by-side comparison of how active managers fare compared to passive, diversified strategies:

StrategyTypical PerformanceRisk ProfileCostHistoric success rate
Stock Picking (Active)Often underperforms indexHigh: relies on timing/selectionHigh (1–2%+)Only ~15% outperform consistently¹
Diversified InvestingTracks market averagesLower: spreads risk across assetsLow (usually between 0.2–1.0%)~90% of diversified investors beat active managers²
Source: ¹ SPIVA Australia and ² Stockspot, Morningstar website of comparison group of investment funds.

Picking stocks rarely works, yet so many still try to do it.

Why volatility doesn’t help stock pickers

Volatility actually doesn’t make for good market conditions for active managers. When markets are erratic, short-term gains and losses often have more to do with investor emotion than company fundamentals. That unpredictability makes it harder, not easier, to spot the next winner, and investors or fund managers often chase trends or predict movements when the market is fundamentally unpredictable.

Key challenges for stock pickers in volatile markets:

  • Emotional decisions: lead to buying high and selling low
  • Market timing: is almost impossible to get right
  • Overconfidence: often leads to concentrated bets and losses

Why diversification beats stock picking

At Stockspot, our portfolios are designed to handle volatility, by diversifying your investments across different asset classes. By spreading your money across Australian shares, global shares, bonds, and gold, you reduce risk without sacrificing long-term growth.

Why diversified investing works:

Diversified investing helps investors by:

  • Removing the guess work as to which stock will perform
  • Charging lower fees = more money compounding over time
  • Historically offers more consistent performance across market cycles

So, is it a stock picker’s market? The answer is: not really. While volatility creates short-term winners and losers, predicting them reliably is a gamble. A diversified, low-cost portfolio remains the smartest path to wealth for most investors.

Instead of chasing short-term gains, smart investors stick to a long-term investment strategy built on diversification and discipline.

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  • Chris Brycki

    Founder and CEO

    Chris Brycki is the Founder & CEO of Stockspot, Australia’s first and largest digital investment adviser. He founded Stockspot in 2013 with a clear goal. Help everyday Australians invest better using low cost, diversified ETFs. No stock picking. No market timing. No conflicts. Chris has over 25 years of investment experience. He spent much of his early career as a Portfolio Manager at UBS, managing diversified portfolios and gaining first-hand experience inside traditional financial institutions. He has served as a member of the ASIC Digital Advisory Committee and volunteered on the Investment Committee for the NSW Cancer Council. These roles reflect his long-standing interest in improving outcomes for investors and using capital more responsibly. Chris writes about investing, markets, superannuation and the psychology of money. His focus is long term thinking, disciplined behaviour and avoiding the common mistakes that derail investors. He is a regular commentator in Australian media and has been featured in the AFR, SMH, The Australian, ABC and Sky News. He also appears on podcasts, panels and industry events discussing investing, financial literacy and the future of advice. Chris holds a Bachelor of Commerce in Accounting and Finance from the University of New South Wales, where he was a Co-op Scholarship recipient. Topics Chris writes about: Long term investing Asset allocation ETFs Superannuation Behavioural finance Market cycles Wealth building for families Connect with Chris: Linkedin: https://www.linkedin.com/in/brycki/ YouTube: https://www.youtube.com/@chrisbrycki X https://x.com/chrisbrycki Stockspot: https://www.stockspot.com.au/about-us/team/ AFR: https://www.afr.com/by/chris-brycki-p537fv


Founder and CEO

Chris Brycki is the Founder & CEO of Stockspot, Australia’s first and largest digital investment adviser. He founded Stockspot in 2013 with a clear goal. Help everyday Australians invest better using low cost, diversified ETFs. No stock picking. No market timing. No conflicts. Chris has over 25 years of investment experience. He spent much of his early career as a Portfolio Manager at UBS, managing diversified portfolios and gaining first-hand experience inside traditional financial institutions. He has served as a member of the ASIC Digital Advisory Committee and volunteered on the Investment Committee for the NSW Cancer Council. These roles reflect his long-standing interest in improving outcomes for investors and using capital more responsibly. Chris writes about investing, markets, superannuation and the psychology of money. His focus is long term thinking, disciplined behaviour and avoiding the common mistakes that derail investors. He is a regular commentator in Australian media and has been featured in the AFR, SMH, The Australian, ABC and Sky News. He also appears on podcasts, panels and industry events discussing investing, financial literacy and the future of advice. Chris holds a Bachelor of Commerce in Accounting and Finance from the University of New South Wales, where he was a Co-op Scholarship recipient. Topics Chris writes about: Long term investing Asset allocation ETFs Superannuation Behavioural finance Market cycles Wealth building for families Connect with Chris: Linkedin: https://www.linkedin.com/in/brycki/ YouTube: https://www.youtube.com/@chrisbrycki X https://x.com/chrisbrycki Stockspot: https://www.stockspot.com.au/about-us/team/ AFR: https://www.afr.com/by/chris-brycki-p537fv

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